SMS marketing is the practice of delivering promotional or transactional text messages for marketing objectives. These messages are typically used to send time-sensitive offers, updates, and notifications to people who have agreed to receive them from your company.
Why is SMS marketing effective?
For various reasons, SMS is one of the most effective marketing tools at your disposal:
Smartphone Adoption: With 81 percent of adults in the United States owning a smartphone in 2019 SMS is a great tool to reach out to clients directly. You can increase online engagement with your company by inserting a link in this paragraph.
Completes the Email Marketing Loop:Despite the fact that email and SMS marketing strategies are very similar they function best together. As previously said, SMS can be used to convey immediate notifications whereas email can contain longer-form content.
High Engagement Rates:When compared to email, SMS engagement rates are astronomical with 90% of SMS messages being read with ia3 minutes of receipt.As a result SMS is extremely effective at transmitting crucial information.
Ideal for Emerging Markets: If your company is trying to function in a country where data is expensive and Wi-Fi is scarce SMS is a far more effective way of communicating information.
What is SMS marketing used for
SMS can beutilizedin avariety of ways. I shall go over some of the most frequent SMS use cases to help you understand what you can do with SMS and how it may benefit yourorganization.
Short-term promotions for retail or e-commerce businesses
Coupons and promos might help you attract more customers to your store or website. If you are running a limited-time deal or promotion you clearly want as many people as possible to know about it.
SMS is a terrific way to deliver these offers to clients especially if you want to reach out to them while they are on the go. You can be sure they would not lose out because they did not get the message in time this way.
Urgent updates about events or customer orders
The preparation and execution of an event involves several moving components. The more people who attend the event the more difficult it is to deliver important information to everyone.
Changes, cancellations, general information and updates may all be conveniently communicated by SMS which provides better real time engagement than email or other methods.
If your business relies on regular appointments you understand the frustration of clients forgetting their appointments and arriving late. Even more aggravating are clients who do not show up at all.
This not only throws your schedule off but it also wastes your time. Because that appointment slot was taken you may have turned down other appointments. Sending a text message reminders is an excellent technique to ensure that individuals do not forget their appointments and arrive on time.
It can be difficult to deliver essential messages (office closures, emergency updates, etc.) to a big group of people at once. You can send them an email but they may not receive it (I know I do not check my work email outside of work too often). SMS is an excellent approach to ensure that your message is delivered on time to everyone.
Can SMS marketing work for your business?
There only one way to find out put it to the test on your audience! If you are already utilizing (or planning) email marketing, consider integrating SMS in your approach. You should now have a better understanding of SMS marketing and why it is beneficial. Here a quick rundown of some of the advantages
Direct contact with customers
Complements your email marketing plan
You may send promotional and transactional SMS texts from the same platform as your email marketing campaigns if you join up for Send in blue.
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