Social Media Marketing

Social Media Marketing

Quick Overview of Social Media Marketing

Publishing was the beginning of social media marketing. Businesses were using social media to promote their content in order to drive traffic to their websites and ideally sales. However social media has evolved into much more than a platform for disseminating information.

Businesses nowadays use social media in a variety of ways. For instance a company worried about what people are saying about its brand on social media would monitor conversations and respond to key references. A company that wants to know how well its doing on social media might use an analytics tool to look at its reach, engagement and sales. A company that wishes to reach a certain group of people at a large scale might launch highly targeted social media campaigns.

The Five Core Pillars of Social Media Marketing

Strategy Development

Publication

Listening and Participation

Reporting and Analytics

Advertising