The 5 Most Important Reasons to Re-design Your Website

Your site will suffer from a number of issues, including lousy navigation, poor user experience, and an improper target demographic. But a website overhaul can address these problems. Learn further about these and additional justifications for website makeovers.

A website is similar to your home in that you put time and money into it to make it special, in keeping with your tastes, and cozy to live in.

But it's not a one-off transaction. There really are things that need ongoing maintenance and repair, and if you decide to grow your family, extensive renovations will be needed. You can purchase new furniture or rearrange it.

How can you tell when a comprehensive website redesign and perhaps a modest update is necessary?

There are five reasons to revamp your website, and in the post that follows, we'll go over how to find them and how to deal with them.

The Site Looks Outdated:

These days, it's simple for a site to be out of date. Just have a look at reports on yearly web design trends. Nothing ever lasts too long in style.

Because of ignorance, a lack of time, or just plain negligence, this problem is made worse when no one is paying close attention to the website.

Observe the signals:

·         Even with the low volume of visitors it receives, the homepage rating is over 95%.

·         The website's design proposal was completed over two years ago, and nothing has changed since.

·         Right now, the website doesn't resemble anything else on the internet.

Fixing suggestions:

To determine how outdated the site actually is, you'll need to conduct an analysis. It might only be surface-level (for instance, if it isn't mobile-responsive or employs skeuomorphism rather than flat design). You may need to change the copy, user flows, as well as the software that was used to create the site as well as its features if the problem is more systemic.

Users of the Site Are Having Problems:

Whenever a site looks dated and uncared for, there is an issue. But it's equally undesirable to have a website designed that is too difficult to utilize.

There are several reasons why users may find it difficult to navigate a website: it's cluttered and difficult to use; the journey is unclear and leads to side roads; there aren't enough CTAs; the copy isn't designed for simple reading, etc.

Watch for the signs: 

·         Either the average time spent on the page is very brief (10 seconds or less), or it is too long and has a high bounce rate.

·         Even though there is a fair quantity of daily traffic, no leads or sales are produced.

·         The majority of visitors don't adhere to the help design or routes that you have established for them, according to Google Analytics User Flow & Behavior Flow capabilities.

Not the Right Users Are Using the Site:

Sometimes this occurs when a business launches without a clear idea of what it will offer. Or, if it decides to concentrate just on its strongest product after learning what it is.

This is typically avoided by the use of a thorough web re-design questionnaire, market research, & user profile development. However, not all site designers incorporate that into their approach, which can lead to problems later on and is why you currently need to perform a redesign.

Observe the signals:

·         Numerous requests are being made via the internet, but they are coming from customers who the business cannot or did not want to serve.

·         One area of the website's inventory or service receives a disproportionately significant amount of visitors and attention, whereas the rest is largely disregarded.

·         Search engine requests show that visitors are looking for completely unrelated content to what brought them here.

The Industry Is Shifting:

A company turning around is common. Sometimes this is because the specialty it was in no longer being relevant, and other times it's because they've discovered a better user group to target.

If not a full redesign, a rebrand is definitely necessary when an organization's goal, goal, or offer has changed.

Observe the signals:

·         The company's story and objective are no longer aligned with the logo and branding.

·         Images and messaging on the website are incorrect or not relatable.

Tips to fix it:

To do this, simply develop fresh branding (i.e. logo, color palette, typography, etc.). Of course, updating the site design style guide should also be done at the same time.

The company's website and messaging will need to be completely redesigned if the change goes beyond the brand's visual identity.

The website must advertise fresh goods or services:

Not every business will feel the need to rebuild its website whenever a new product or service is introduced.

However, a redesign is a crucial component of maintaining the website lucrative and relevant for businesses that frequently make big changes to their services and generate a sizable chunk of their money that way.

Watch the signals:

·         One or two products stand out from the competition in terms of generating leads and sales.

·         Because clients no longer have anything new or fashionable to buy, sales have started to drop down throughout the entire website.

Tips to fix it:

Companies like Apple need a dedicated web designer to do this for them because they introduce significant products and change the layout and content of their websites at least once every year.

Be proactive rather than responding to requests for redesign as they come in. In your website pitch and contract, include provisions for continuing redesign work for those clients whose business models typically call for it.