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Social Media Video Marketing Strategies
  • 03 Jul 2023

Social Media Video Marketing Strategies

The most potent marketing tool available today is video. Find out how the newest social media video marketing trends and perks might assist your company.

To increase sales and create online exposure through SEO, video marketing has emerged as one of the most successful tactics. Why then does it function so well? Which video marketing trends are now popular? And how can video be used to advertise your company?

Digital Marketing

What Is Video Marketing?

Video marketing refers to the technique of promoting and selling goods and services using video records or real-time broadcasts.

Popular types of video media

Online videos

Paid Social Media Marketing platforms like Facebook publish videos

Reels on Instagram and TikTok are examples of short videos.

Streams of live video


TV advertisements uploaded online


An animated film

What are the requirements for making a video?


What kind of equipment is required for creating Digital Marketing films depends on the process. Video producers may employ a camcorder, video camera, smartphone camera, or other equipment, depending on the technique.

Additionally, a screenplay, voiceover, and editing are necessary for the majority of videos.

Support software:

Animation software, slideshow applications, and video editing software are examples of supporting software tools.

Why Is Video Marketing So Effective?

The current increase in video marketing expenditures is a reflection of the advantages businesses get from making films. According to a survey by the Interactive Advertising Bureau (IAB) trade organization, digital video advertising increased by 49% in 2021 and is expected to grow by another 26% in 2022, reaching a total of $49.2 billion. Why do marketers find video to be so compelling? Here are the top 10 explanations:

Digital Marketing

More People Can View Videos

Reaching larger audiences is one of the main advantages of using video. According to the most current statistics from the media analytics firm Nielsen, streaming video viewers have surpassed cable TV audiences in size.

Mobile User Attraction through Video

Mobile users are one reason why video draws such large viewers. According to a study by the telecom company Ericsson, 69% of mobile traffic in November 2021 will be video.

Reaching Connected TV Audiences with Video

Connected TV viewers are a rising population that may be reached via video marketing. According to the IAB research, 36% of all TV viewing time is currently spent on linked TV. In 2021, advertiser expenditure on connected TV increased by 57% to $15.2 billion.

Video Promotes Audience Participation

Another significant advantage of video marketing is more engagement. For instance, Facebook engagement for video advertisements is greater than for other forms of content, according to 60% of marketers polled by data analytics company Databox.

A few aspects of Video promote audience participation. One reason is that watching videos often involves clicking, which encourages audience engagement.

Videos on Social Media Platforms for Marketing

Let's examine the most often-used platforms:


One of the first venues for online video marketing, YouTube is still the most widely used. YouTube is owned by Google and benefits from Google's hegemony in the search engine business, making it a desirable platform for advertisers. YouTube is used by marketers to

Release unique video content

Run advertisements on videos that your target audience is watching.

Work together to promote companies via influencers

How to Get Assistance with Video Marketing

A good marketing plan and technical video production know-how are necessary for efficient video marketing. Outsourcing might be a good and affordable choice if you don't have the internal skills to create your films or build your video marketing campaign.


How does the video marketing strategy work?

The term "video marketing" refers to the use of video material to educate or advertise your business and goods to audiences. Some digital platforms and channels, such as a brand's website, social media marketing, programmatic advertising, and others, allow for the usage of video by brands.

What purpose does social media video marketing serve?

It entails utilizing videos to promote your goods or services online, raise brand recognition and audience participation, and also spread your message to new audiences. In essence, it pertains to including videos in your content marketing plan.

What are platforms for video marketing?

Brands may use video marketing platforms to distribute films from a single location, create leads, enhance inbound marketing initiatives, interact with already installed automation technologies, and accurately track the success of all their content and video marketing campaigns.