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Search engine optimization is what SEO stands for. In simple terms, it refers to the process of enhancing your websites visibility when visitors use Google, Bing or other search engines to look for products or services linked to your business. The higher your pages exposure in search results the more likely you are to attract attention and attract new and existing clients to your company.

How does SEO work?

Bots are used by search engines like Google and Bing to crawl the web moving from site to site, collecting information about those sites and indexing them. Consider the index to be a big library where a librarian can pull up a book to assist you in finding exactly what you are looking for.

Then, using hundreds of ranking criteria or signals algorithms analyze sites in the index to decide the order in which they should show in search results for a given query. In our library analogy the librarian has read every book in the collection and can tell you which one will contain the answers to your queries. Our SEO success factors can be used as proxies for user experience aspects. Its how search bots determine how well a website or web page can provide the searcher with the information they want.

You can not buy search engines to gain higher organic search ranks unlike paid search ads therefore SEO experts must put in the effort. This is where we can help. Our Periodic Table of SEO Factors divides the variables into six categories and weights them according to their overall value to SEO. Content quality and keyword research for example, are crucial site architecture criteria but crawlability and speed are also important.

A list of Toxins that detract from SEO has been added to the newly revised SEO Periodic Table.These are shortcuts or tactics that may have been sufficient to assure a high position back when search engines algorithms were less sophisticated. And for the time being they might even work at least until you are caught.

In addition, we have added a new Niches section that delves into the SEO success criteria for three main niches: local SEO, news/publishing and ecommerce SEO. While our overall SEO Periodic Table can help you with recommended practices understanding the subtleties of SEO for each of these Niches will help your small business, recipe blog and online store succeed in search results. The search algorithms are intended to bring up relevant, authoritative pages and provide a quick search experience for users. Optimizing


Why is SEO important for marketing?

Because individuals make trillions of searches every year frequently with commercial intent to find information about products and services SEO is a critical component of digital marketing. Brands major source of internet traffic is frequently search which is supplemented by other marketing channels. A higher placement in search results than your competitors can have a significant influence on your bottom line.

However over the last several years search results have evolved to provide visitors with more direct answers and information which are more likely to retain consumers on the results page rather than redirecting them to other websites. Also features like rich results and Knowledge Panels in search results can help your brand stand out and give users more information.

To summarize SEO is the cornerstone of a well-rounded marketing strategy. When you know what your website visitors desire you can use that knowledge to your paid and organic advertising your website and your social media assets among other things.


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